ZENA Cosmetics

ZENA Cosmetics is a professional skincare brand developed in South Korea, offering products and treatment protocols for use by skincare specialists as well as homecare routines. Its approach treats healthy skin as a long-term strategy, combining prevention, correction, and ongoing maintenance. The brand describes its treatments as clinically effective and non-injectable, and aims to connect professional care with structured skincare at home.

Its catalog includes algae peel, serums, Hyalnano filling, chemical peels, devices, and skin care products, including the Exolume Ampoule set and BB Glowing products. ZENA also provides educational resources and training for skincare professionals, with trainers, study materials, and protocols built around combinations of its products. The company reports that treatments based on its protocols have been tried by more than two million customers, and that it operates in over 50 countries. It also says it trains more than 3,000 students each year and has created over 150 treatment protocols. Catalogues are available in English, Italian, and Spanish, and the brand lists distributors internationally.