Zena Holloway is a multifaceted brand led by an innovative underwater photographer, maker, and bio-designer. Focused on sustainability and conservation, Zena collaborates with nature to develop unique artifacts and textiles derived from organic materials. The brand's signature offering is Rootfull®, a pioneering material innovation company established in 2023 that specializes in crafting textile solutions from sustainable root structures, promoting a circular economy.

Zena's underwater photography transforms the aquatic environment into a magical realm, capturing deep connections with water bodies while shedding light on the plastic crisis affecting oceans and rivers. This awareness drives her commitment to biodesign, as she transforms natural elements into extraordinary fashion and sculptural works. With a remarkable portfolio that includes collaborations with major brands like Nike and Greenpeace, Zena's work has reached global audiences through editorials in publications such as National Geographic and Vanity Fair.

Her recognition includes multiple awards, emphasizing her dedication to merging art, conservation, and innovative design for a sustainable future