The brand emphasizes the importance of safe childbirth practices, particularly highlighting the risks associated with home births. Medical specialists advocate for clear and thorough warnings regarding the dangers of delivering at home, especially for high-risk pregnancies. They recommend that only skilled maternity caregivers assist with such deliveries due to the complexities involved.

The brand addresses the challenges posed by rising complications in pregnancies and the often insufficient availability of reliable home delivery services, which can vary greatly by location. In light of a devastating incident that underscored the critical need for qualified care, the brand urges healthcare professionals to communicate openly with expectant mothers about the potential risks of home births and the importance of having access to emergency medical assistance if needed. The brand is committed to ensuring that maternity care is both informed and safe, advocating for the necessary training and support for midwives and healthcare providers to facilitate safe birthing conditions in home environments