Zero Risk Startup

Zero Risk Startup is a business book and entrepreneurship methodology created by Paulo Andrez, a Lisbon-born serial entrepreneur and angel investor. Andrez served as president of the European Business Angels Network from 2012 to 2014 and is now its president emeritus. The brand centers on a bold idea: most of the risks that stop people from starting or growing a business can be identified and reduced, sometimes enough to persuade even risk-averse banks and investors to back a project.

The book, Zero Risk Startup: The Ultimate Entrepreneur’s Guide to Mitigating Risks When Starting or Growing a Business, was published by Forbes Books on May 7, 2024, with an audiobook following in 2025. It offers more than one hundred practical tips and tools, along with a proprietary approach called the MEFLO methodology for mapping and mitigating market, financial, technological, and operational risk. Readers learn how to decide whether to start a business at all, how to lower the capital needed to launch, how to improve their chances of winning funding from accelerators, angels, venture capitalists, or banks, and how to use AI for risk mitigation. Short real-world sidebars called “Zero Risk Insights” illustrate the ideas, and chapters tackle topics such as common excuses for not starting and the contrast between risk-averse and overconfident founders.

The brand targets first-time founders and seasoned innovators alike, and it has built authority through endorsements from ventures leaders, a launch event hosted with Silicon Valley Bank, and press coverage in outlets such as Expresso, with Andrez presenting it at conferences and book events.

I couldn’t open zeroriskstartup.com directly because it blocks automated access, so this is based on the book’s published materials. Note that an unrelated 2024 book with a near-identical title exists by Michael Angelo, so tell me if that’s the one you meant.

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