Zero Waste Home is the platform and brand of Bea Johnson, whose blog grew into a bestselling book and a worldwide movement promoting waste-free living. Johnson and her family share practical ideas for reducing household waste while challenging the belief that a lower-waste lifestyle must be costly, time-consuming, or restrictive. Their approach emphasizes a richer life centered on experiences rather than possessions.

The brand’s central method is “Refuse, Reduce, Reuse, Recycle, Rot,” followed in that order to help minimize waste. Through its website, Zero Waste Home offers guidance and inspiration, including how-to content and a collection of 100 tips. Its store features products used by Bea’s family to get closer to zero waste, while the book section offers Zero Waste Home in multiple languages. The brand also provides speaking opportunities: visitors can follow Bea’s tour or book her for an event.

Bea Johnson is presented as an author, lifestyle expert, social media influencer, and speaker.