ZETA Inc. is a Japan-based technology company headquartered in Setagaya, Tokyo. It develops and provides the ZETA CX series, a portfolio of marketing solutions with extensive adoption among major domestic e-commerce businesses. The company’s offerings are designed to improve customer experience and online shopping by using generative AI, personalization, recommendations, and data-driven marketing.

The product range supports multiple stages of product discovery and customer engagement. It includes site and e-commerce search, hashtag tools, retail media advertising, customer reviews and Q&A, AI recommendations, an AI chat service for e-commerce, and a platform for generative AI integration. Other offerings include loyalty engagement, e-commerce curation, OMO and digital transformation solutions, enterprise search for internal documents, and image search. ZETA also provides a generative AI search optimization service.

Its solutions serve online retailers across sectors such as fashion, home goods, cosmetics, electronics, business-to-business commerce, sports, automotive, and marketplaces. Through its products and implementation examples, ZETA helps businesses make product exploration more convenient and support stronger customer engagement and purchasing experiences.