Žika i sin

Žika i sin is a family-run jeweller in Novi Sad, Serbia, built on three generations of goldsmithing tradition. The brand emphasizes craftsmanship, precision, trust and timeless design, offering jewellery for everyday wear and meaningful occasions. Its collections include wedding bands, engagement rings, rings, earrings and necklaces, with designs available in yellow, white and rose gold, as well as silver options in selected categories.

Pieces feature a range of styles and details, including gemstones, diamonds or cubic zirconia, polished and satin finishes, and distinctive decorative motifs. The selection also includes gold-thread bracelets, ducats, blister-packaged products and investment bars. Customers can explore the range online or visit the shop at Mite Ružića 2 in Novi Sad.

The store is open on weekdays from 9 a. m. to 8 p.

m. and on Saturdays from 9 a. m.

to 2 p. m. ; it is closed on Sundays.

Žika i sin presents its jewellery as a blend of established goldsmithing expertise and contemporary elegance, with pieces suited to personal style, gifting and lasting commitments