Zinsser is a primer and sealer brand that has been innovating in primers since 1849. It offers a broad selection of professional-grade products designed for both contractors and do-it-yourselfers, with options for a range of preparation and coating needs. Its lineup includes water-based, oil-based, shellac-based, and specialty primers, as well as multi-purpose formulas intended to provide quality and consistency.

Zinsser highlights practical benefits such as adhesion, stain blocking, hiding, coverage, fast drying, and versatility across different temperatures. One example is Bulls Eye 1-2-3, a water-based primer that can be used in temperatures as low as 35°F. The brand presents its products as solutions for tasks ranging from general priming to more specialized applications, helping users choose a formula suited to their project. With primers and sealers at the center of its offerings, Zinsser serves a diverse audience seeking dependable surface preparation products for professional or home use.