Ziraat Times is Jammu & Kashmir's premier print and digital media institution, launched on March 1, 2018. It stands out as the region's first publication dedicated to business and economic reporting, particularly emphasizing the agricultural economy and sustainable development. With both a weekly print edition and a 24/7 online bilingual platform available in English and Urdu, Ziraat Times aims to deliver comprehensive coverage of local and national economic issues.

The newspaper operates as an independent, privately-funded initiative, committed to impartial journalism and critical analysis of economic matters affecting Jammu & Kashmir and beyond. Ziraat Times is guided by an Advisory Committee of distinguished local experts, ensuring high standards and accountability in reporting. The organization values transparency with its finances and adheres to strict ethical principles. The founder, Arjimand Hussain, has extensive international experience in development economics, further enhancing the publication's credibility. Ziraat Times is poised to play a vital role in shaping economic dialogue and promoting sustainable development in the region.