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Lejing Sports, officially known as 乐竞云动(上海)体育科技股份有限公司, is a premier sports organization in China with a focus on automobile racing and motorsport culture. Established in October 2002, the company stands as a leader in the domestic motorsport industry, offering a wide array of services that encompass event management, club operations, technology development, training, and the sale of sports goods.

Lejing Sports is renowned for organizing high-profile racing events, including the FIA Formula Asian Championship and the CTCC China Touring Car Championship. The company also operates professional race tracks and provides immersive experiences through its automotive experience centers, catering to luxury car brands such as BMW and Land Rover.

In alignment with the digital transformation in sports, Lejing Sports is actively exploring the value of virtual reality in enhancing spectator experiences. The organization aims to innovate and expand its operational capabilities across various sports events, thereby broadening its commercial viability and marketing strategies.