Avramović is a family-run jewellery and watch business built on experience and tradition. Its founder, Radosav Avramović, opened his first shop in Paris in 1968 and established a shop in Stara Pazova in 1973, where production of gold and silver chains began. Today, the brand offers jewellery in sterling silver, 14-karat gold, steel and titanium, including rings, wedding bands, earrings, pendants, necklaces, chains and bracelets. Its range also includes piercing jewellery and watches from Daniel Klein, Q&Q and Casio, with women’s, men’s and children’s styles available across selected collections.

Avramović provides jewellery engraving to personalise gifts, as well as watch repairs, battery and glass replacement, and replacement of watch straps and metal bracelets. Ear piercing is performed by trained staff using Bergeon equipment and Studex medical earrings. Customers can order online and pay by bank transfer, payment card or cash on delivery. Home delivery is free for orders over 5,000 Serbian dinars, and eligible Banca Intesa credit-card purchases can be paid in nine instalments.