Rich Dad Poor Dad is a brand that challenges conventional wisdom and gives a fresh perspective on money and wealth. It aims to explode the myth that a high income is necessary to become rich and challenges the belief that your house is an asset. The brand highlights the importance of financial education, especially for children, and emphasizes that relying solely on the school system is insufficient.

Through the works of Robert Kiyosaki, Rich Dad Poor Dad defines once and for all what truly constitutes an asset and a liability. The brand promotes the idea of having money work for you, rather than working for money, and teaches individuals how to teach their kids about money for future financial success. With a reputation for straight talk, irreverence, and courage, Robert Kiyosaki is a passionate advocate for financial education, changing the way millions around the world think about money