ZOEVA is a pioneering beauty brand founded by Zoe Boikou and her sister Barbara, driven by a love for quality makeup tools and a mission to empower individual beauty. Established in 2008, ZOEVA emerged in response to a lack of affordable, high-quality brushes, starting with humble eBay sales and evolving into a globally recognized company. Their product range features a diverse array of makeup items, including face products like bronzers, highlighters, and blushes; eye makeup such as eyeshadows, eyeliners, and mascaras; and a vibrant selection of lip products. Additionally, ZOEVA emphasizes the importance of brushes and accessories, offering sets designed for both beginners and professionals.

The brand is rooted in values of sisterhood, diversity, and self-expression, advocating for the belief that makeup is a powerful tool for self-love and confidence. With a commitment to ethical practices and sustainability, ZOEVA's vision—“Wear the Love”—inspires customers to embrace their uniqueness and shine together, creating a supportive community celebrating individual beauty.