Zoho CRM is a customer relationship management platform designed to help businesses manage sales activity, respond to leads, and build more efficient sales operations. Trusted by millions of salespeople, it brings lead management, pipeline tracking, forecasting, and territory management together with tools for nurturing prospects and coordinating communication across channels. Built-in AI agents and capabilities such as generative AI, prediction, recommendations, data enrichment, and anomaly detection support teams with everyday sales tasks and insights.

Automation features include workflows, cadences, and process-management tools, while reporting and business intelligence help users monitor performance and make informed decisions. The platform can be customized with tools such as Canvas, page layouts, and Blueprint, and connected to more than 1,200 business apps. Zoho CRM also offers developer tools, mobile capabilities, integrations, and enterprise security and compliance features.

It serves businesses across areas including automotive, life sciences, and financial services. Prospective customers can explore a flexible free trial, while Zoho’s broader product ecosystem includes related services for customer support, marketing, field operations, and appointments