Золоте Руно is an online tobacco shop serving customers throughout Ukraine, with a broad catalogue of tobacco products and smoking accessories. Its range includes loose tobacco, cigarette tobacco, tobacco for hand-rolling, cigarette tubes and tobacco for tubes, pipe tobacco, cigarette-making machines, slim machines and cigarette cases. The shop presents products with descriptions to help customers compare options, including blends of different strengths and flavoured varieties, and says it pays attention to product quality and supplier origins.

Customers can browse popular items and sale products online and order for delivery to Kyiv and other parts of the country. The store highlights fast delivery, payment on receipt, exchanges and returns, and quality assurance. It also offers customer support and professional consultations to help shoppers understand differences between blends and choose products that suit their preferences and budget. The website includes a blog with articles about tobacco types, fermentation, storage, pipe tobacco and related topics.