Zoo Era is an online pet supplies retailer based in Kharkiv, Ukraine, serving pet owners across the country. Its catalogue covers everyday care and specialist needs for cats, dogs, birds, rodents, reptiles, aquarium fish and pond fish. Products include dry and canned food, veterinary diets, treats, vitamins and supplements, as well as beds, carriers, toys, grooming tools, hygiene products and parasite treatments. The store also offers cages and accessories for birds and small animals, terrariums and heating equipment for reptiles, and a broad selection of aquarium and pond supplies, including tanks, filters, pumps, lighting, water treatments and fish food.

Zoo Era describes its approach as selecting useful products from established brands, with particular attention to food quality. Customers can browse categories and filter products by manufacturer and other characteristics. Orders can be placed online at any time. Delivery is available to cities throughout Ukraine via transport companies, while Kharkiv customers can choose courier delivery or pickup.