Zoomguide helps museums, heritage sites, cities, tours and cultural destinations create connected digital visitor experiences. Its platform enables cultural and tourism teams to make places easier to discover and visits more engaging, accessible and informative, without requiring visitors to download an app or organisations to install hardware or manage complex implementations.

The offering includes visitor-facing web experiences, a content management system for creating and publishing material, analytics, accessibility features, AI-assisted workflows and automation, and interactive gamification. Experiences can combine multilingual storytelling, maps, interpretation, curated routes, recommendations and links between cultural locations and local activities. Zoomguide also provides specialist storytelling and content production services.

The platform serves museums and heritage organisations, destination teams, and operators of tours and itineraries. Its stated reach includes more than 40 cultural venues and over five million visitors annually, with support for more than ten languages and five accessibility profiles. Featured examples include Museu do Oriente, Palácio Nacional da Pena and Sé de Lisboa.