Zoomguide is a digital visitor-experience platform for cultural and tourism organizations, including museums, heritage sites, cities, destinations, tours and cultural routes. Its services help teams connect visitors with places through accessible, multilingual and interactive experiences that work without app downloads, additional hardware or complex implementation. Visitors can explore interpretation, maps, itineraries, events and activities, while recommendations link them to related places and experiences.

The platform includes a visitor app, a content management system for creating and publishing material, analytics to help teams understand visitor engagement, and accessibility features designed for inclusive use. AI-assisted workflows, gamification tools and expert content services support the creation of compelling visitor journeys. Zoomguide also offers destination itineraries shaped around visitors’ interests, available time and nearby locations.

The company serves cultural spaces across Europe and reports reaching more than five million visitors annually. Its work includes projects at the Museum of the Orient, the National Palace of Pena and Lisbon Cathedral, with examples spanning accessible interpretation, high-volume visitor experiences and launches operated by local teams.