Zotek is a Shopify-focused software brand that helps merchants track customer activity and improve the performance of digital advertising campaigns. Its Zotek Pixel app brings multiple advertising pixels together in one place, supporting integrations with Facebook, TikTok, and Snapchat. Designed to be set up without coding, the app helps Shopify store owners manage tracking across platforms more conveniently.

Zotek’s features include Conversion API (CAPI) for server-side tracking, which can help address data loss associated with iOS restrictions and ad blockers. Advanced event tracking captures key actions such as page views, product views, add-to-cart activity, checkout initiation, and purchases. Merchants can use current data insights and UTM attribution to assess and optimize campaigns, while tools for event deduplication, event match quality, pixel analytics, and catalog and feed synchronization support more informed tracking.

The company also provides setup guidance, product information, and customer support. Its website offers educational articles on Shopify advertising, tracking, and commerce topics.