Zoyah is a mobile-first social game creation experience built around the idea that people can connect by making and playing games together. Users describe a game to their phone, and an orchestrated prompt workflow turns the idea into a competition-ready 3D player-versus-player game, with rules, scoring and opponents. The creation process is designed to work in minutes, without a desktop, coding, launcher or loading screen.

Inside Zoyah’s persistent world, creators and friends can step into a game and refine it together by prompting changes to rules, non-player characters, visuals and balance. Updates happen without leaving the world or relaunching the game. Players can share a world coordinate so friends arrive at the same location, then compete head-to-head, climb a leaderboard or watch matches live and join in. Zoyah also describes a system that learns from play sessions to guide creators toward more enjoyable games. The company says its team has worked on Pokémon GO, Angry Birds 2, Final Fantasy VII and Star Wars.