Zwaj.ma is an online marriage and matchmaking platform focused on connecting Moroccan women and men seeking a serious relationship and a spouse. Its website presents the service as a modern, accessible way to begin the search for a life partner, with an emphasis on halal introductions and user safety. Members can create an account and start exploring the platform, while an electronic matchmaker offers an interactive way to discuss the search for a suitable partner, including through voice conversations. The site also promotes artificial intelligence to help people find a match, though it provides no further details about how the technology works.

Zwaj.ma serves people in cities across Morocco, including Casablanca, Rabat, Marrakech, Fez, Tangier, and Agadir, and also highlights Moroccan communities in countries such as France, Spain, Canada, and the United States. Its offerings include a mobile app available through Google Play, marriage-related articles, videos, real-life stories, and answers to frequently asked questions.