Unclaimed brand
Modelo Negra beer – brewed twice as long as other beers, this Munich Dunkel style lager gives way to a rich flavor and remarkably smooth taste.
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Hex Code
Color name
RGB
HSL
CMYK
#DFC183
Harvest Gold
223, 193, 131
40, 59, 69
0, 13, 41, 13
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0F2B4F
Blue Zodiac
15, 43, 79
214, 68, 18
81, 46, 0, 69
Modelo is a celebrated Mexican beer brand, renowned for its rich heritage and commitment to quality since 1925. The brand offers a diverse range of products, including Modelo Negra, a Munich Dunkel-style lager that is crafted with care to ensure a rich flavor and remarkably smooth taste. Brewed longer than most beers, Modelo Negra features medium-bodied characteristics, slow-roasted caramel malts, and an alcohol content of 5.4%, making it a stand-out choice for dark beer enthusiasts.
In addition to Modelo Negra, the brand's portfolio includes Modelo Especial, a refreshing pilsner-style lager, Cheladas that embody authentic michelada flavors, and vibrant Modelo Spiked Aguas Frescas, bringing a bold twist to a Mexican classic.
Modelito also embraces its cultural heritage through events, recipes, and a commitment to celebrating Mexican traditions. Enjoying its beers enhances the flavors of various traditional dishes, making Modelo a perfect companion for any occasion. Whether at a gathering or a quiet evening, Modelo offers a taste experience steeped in authenticity.
Brand industry
Food and Drink
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Mexican pilsner-style lager
Munich Dunkel-style lager
Mexican Cheladas
Spiked aguas frescas
Non-alcoholic Mexican beer
How do I download the Modelo USA logo?
What does Modelo USA's branding look like?
Modelo’s wordmark uses distinctive dark, high-contrast lettering with a small arched “Cerveza” above the name, while its beer labels add ornate crests and gold framing. The broader identity pairs bold, condensed display lettering with deep navy, cream, amber-gold, and dark brown, using richly lit product and people photography with a polished, heritage-led feel.
What are Modelo USA's brand colors?
The Modelo USA color palette uses the hex codes #DFC183, #FFFFFF and #0F2B4F.
The Modelo USA name, logos and brand assets are trademarks of Modelo USA and its affiliates. Brandfetch isn't affiliated with or endorsed by Modelo USA. Their use is subject to Modelo USA's brand guidelines.
