Ian Glendinning

**Pirsig**

Pirsig is a thought-provoking brand inspired by the philosophical explorations found in Robert M. Pirsig's notable works, including "Zen and the Art of Motorcycle Maintenance" and "Lila." At the core of Pirsig is the idea of the Metaphysics of Quality, which delves into the concepts of dynamic and static quality in our understanding of life and existence. The brand serves as a platform for engaging discussions on the intersection of philosophy, science, and policy, reflected in events like the "How The Light Gets In" festival.

Pirsig not only celebrates the rich tapestry of philosophical inquiry but also aims to challenge societal norms through dialogue and artistic expression. By hosting events with influential thinkers, writers, and scientists, it promotes a culture of intellectual curiosity and presents an opportunity for attendees to explore deep questions on thought, language, reality, and more. Pirsig acts as a catalyst for contemplation, creativity, and connection, providing a unique lens through which to engage with fundamental life questions.