Unclaimed brand
Showers Pass clothing is technically engineered waterproof gear for cyclists and the outdoor enthusiast. Shop the official online store.
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Hex Code
Color name
RGB
HSL
CMYK
#FFB511
Sun
255, 181, 17
41, 100, 53
0, 29, 93, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#D32D2D
Persian Red
211, 45, 45
0, 65, 50
0, 79, 79, 17
Showers Pass is a brand that specializes in high-performance outdoor apparel and gear, with a focus on waterproof and breathable active wear. The brand was inspired by a challenging cycling route in Humboldt County, California, known as Showers Pass, where hardcore cyclists face extreme weather conditions and rugged terrain. This ride served as the perfect metaphor for the brand's commitment to surmounting technical design challenges and enjoying the natural world in all conditions.
Founded in 1997, Showers Pass began with the goal of creating the perfect cycling-specific rain jacket that would provide comfort and protection in the variable Pacific Northwest climate. Since then, the brand has continued to innovate and expand its product line, offering a range of apparel and gear for cyclists, runners, mountaineers, and other outdoor enthusiasts. With headquarters in Portland, Oregon, and a UK base in South Shields, Tyne & Wear, Showers Pass is a team of outdoor enthusiasts who are passionate about nature and adventure.
They pride themselves on using high-performance materials and innovative designs to deliver durable and reliable products. The brand's mission is to encourage everyone to spend more time outside, regardless of the weather, as they believe it promotes personal well-being and strengthens our connection to the environment. Showers Pass is committed to reducing its impact on the environment and has outlined specific sustainability goals to achieve by 2025.
They also actively support organizations and programs that aim to increase participation and access to the outdoors. Whether you interact with Showers Pass through their website, customer service, or by visiting their locations, you will find a knowledgeable and enthusiastic team ready to assist you in finding the perfect gear for your outdoor adventures. Showers Pass is dedicated to enabling outdoor exploration and making life better for individuals, communities, and the planet as a whole
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Waterproof cycling jackets
Breathable rainwear
Waterproof cycling accessories
Waterproof socks
Outdoor performance apparel
How do I download the Showers Pass logo?
The Showers Pass logo comes in one version: a white logo. Download as transparent PNG.
What does Showers Pass' branding look like?
The Showers Pass wordmark pairs a lowercase, rounded “showers pass” with a circular emblem containing a stylized mountain-and-road motif, often set in white against charcoal. Its visual language uses clean geometric lettering, a restrained black, charcoal and white base with vivid golden-yellow accents, and documentary outdoor photography alongside crisp, isolated product images in uncluttered layouts.
What are Showers Pass' brand colors?
The Showers Pass color palette uses the hex codes #FFB511, #FFFFFF and #D32D2D.
The Showers Pass name, logos and brand assets are trademarks of Showers Pass and its affiliates. Brandfetch isn't affiliated with or endorsed by Showers Pass. Their use is subject to Showers Pass's brand guidelines.
