Unclaimed brand
McDonald’s France is more than 1,630 restaurants and 75,000 employees serving nearly 1.8 million meals a day. But above all, it’s quality meals, shared expertise, and teamwork.
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Hex Code
Color name
RGB
HSL
CMYK
#FDC513
Lightning Yellow
253, 197, 19
46, 98, 53
0, 22, 92, 1
#FCFCFC
Alabaster
252, 252, 252
0, 0, 99
0, 0, 0, 1
#22522F
Everglade
34, 82, 47
136, 41, 23
59, 0, 43, 68
McDonald’s France is the French arm of the global fast-food giant, operating close to 1,500 restaurants and serving about 1.8 million meals every day. The brand employs roughly 75,000 people under the McDonald’s banner and presents its French website as the hub for ordering online, browsing menus, discovering limited editions, and following company news. The tone is warm and family-oriented, opening with the greeting “Vous êtes bien chez McDonald’s !”
The menu on the site spans burgers (dozens of varieties), full menus, daily salads, “petite faim” snacks, fries and sauces, drinks, desserts, breakfast, and the McCafé range. Customers can use several service channels: the McDo+ mobile app with its “Click & Ready” function for saving time, a loyalty program, home delivery, Click & Collect, and in-restaurant McCafé spaces.
A major pillar of the brand’s French identity is sourcing and sustainability. McDonald’s France highlights its “du champ au restaurant” story, working alongside agricultural partners, with around 25,600 French farmers supporting it daily and roughly 46,500 farmers contributing to its five main supply chains: beef, wheat, salad, potatoes, and chicken. It promotes quality markers such as Label Rouge and MSC sustainable fishing, publishes an annual impact report on sustainable food, and runs initiatives like the “Graines d’Agriculteurs” competition and on-farm “Aventure Agricole” events.
The brand also uses entertainment and sport to stay culturally present.
Company type
Public Company
Year founded
1979
Company size
10,001+ employees
Quick-service burger restaurants
French fast-food franchise network
McCafé coffee shops
Happy Meal family dining
Mobile ordering and restaurant pickup
How do I download the McDonald's logo?
The official McDonald's logo comes in two versions: a logo and an icon. It also has an alternate logo. Download as SVG, transparent PNG or JPEG.
What does McDonald's branding look like?
The golden arches form the unmistakable M emblem, often presented alone in yellow against a dark green square, while the McDonald’s wordmark uses rounded, approachable lettering. The broader identity pairs clean, rounded sans lettering with a bright red, yellow and deep-green palette, high-contrast product and family photography, and spacious, modular layouts that alternate promotional imagery with straightforward information.
What are McDonald's brand colors?
The McDonald's color palette uses the hex codes #FDC513, #FCFCFC and #22522F.
The McDonald's name, logos and brand assets are trademarks of McDonald's and its affiliates. Brandfetch isn't affiliated with or endorsed by McDonald's. Their use is subject to McDonald's's brand guidelines.
