Strategus

Strategus is a programmatic advertising agency that plans, manages, and measures campaigns for brands, agencies, and businesses. Its approach starts with each client’s goals, such as increasing sales, generating leads, driving store visits, building awareness, or measuring incremental impact. Strategus develops a strategy around those outcomes, coordinating audiences, creative, and media channels rather than treating each placement separately.

Campaigns can span connected TV (CTV), streaming and OTT services, online video, streaming audio, display advertising, digital out-of-home (DOOH), and retail media. Services include audience research and insights, strategy and pitch support, campaign setup and management, creative quality checks, inventory negotiation, frequency management, daily optimization, and performance reporting. The company also offers cross-device retargeting, attribution, and tools for understanding audience and market data.

Strategus positions itself as a hands-on partner, providing campaign expertise and ongoing communication rather than simply offering a self-service platform. Its case studies feature campaigns across industries including consumer packaged goods and entertainment, with examples focused on e-commerce sales, retail demand, and ticket revenue.