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Wish app unveils a sparkly new logo
The popular online shopping site unveiled a new visual brand identity
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Fresco rebrands with a unique and fresh new identity
What started 10 years ago with a connected weighing scale, has evolved to become a technology platform for connecting the world’s appliances, recipes, and home cooks.
Jonny McCauley
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PBS Kids rebrands with a more fun and welcoming visual identity
The children’s programming brand changed its logo as well as unveiled a brighter new visual identity.
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Orion Pictures rebrands to modernize and diversify
The production studio behind Platoon and Silence of the Lambs unveiled a new visual identity.
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Aston Martin takes flight with a new logo
The luxury car brand has updated its iconic wings and unveiled a new brand strategy.
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Interviews
ICIJ unveils high-contrast and high-impact new visual identity
The International Consortium of investigative journalists has been around in some form since 1997. We're a US-based nonprofit news outlet focused on international investigations. Five years ago, we were spun off from our parent organization to become an independent organization.
Hamish Boland-Rudder
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Google Play unveils new logo to celebrate its 10th anniversary
The app store's brand refresh features a new color palette and font.
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Interviews
Buff ‘leveling up everywhere’ with their new brand identity
BUFF is a gaming loyalty program. We currently have a desktop app and a mobile app. Our clients are gamers who play games like Valorant, LOL, Apex, and other popular games.
Morani Jersey, Assaf Dagan
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Hootsuite rebrands to showcase expertise in the world of social media
The social media management platform has unveiled a new brand system.
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Toblerone's rebranding leans into its iconic triangle shape
The iconic chocolate brand unveiled a new visual identity.
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Nylas rebrands to 'turn communication into inspiration'
The CPaaS company, Nylas, recently unveiled a new brand identity.
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Interviews
Haynes Boone rebrands to go from plucky startup to premium law firm
Haynes Boone is among one of the largest law firms in the US. They started as a small firm based in Dallas, Texas back in the early 70s. They quickly developed a reputation as a plucky, high quality and ascendant commercial law firm.
Murray Coffey
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World Organization for Animal Health rebrands to increase clarity for its mandate
Formerly known as Office International des Épizooties, World Organization for Animal Health (WOAH) reveals a new logo, visual identity, and narrative.
Brandfetch
Interviews
Peach Finance’s rebrand represents their long-term approach to building
Peach builds the infrastructure that allows lenders to create, launch and scale new lending programs. What sets us apart is that our platform is almost completely configurable. So that you can launch any sort of lending product you want.
Crayton Montei
News
The National Air and Space Museum rebranding focuses on the duality of aviation and space
The National Air and Space Museum is undergoing a major transformation of its flagship building on the National Mall in Washington, DC.
Marc Sklar