How CyberRisk saw a 650% increase in conversion with one API call

White-label only works when it feels personal. For CyberRisk, that meant making their security platform look and feel like each client's brand, right from the first touchpoint.

To make that possible, the team integrated Brandfetch's Brand API. With a single call, it fetched each prospect's logo, colors, and brand details, feeding them directly into CyberRisk's landing pages so every experience felt tailor-made.

That one API call boosted conversion from 2.8% to 21.7%, a whopping 650% increase.

The aha moment: Turning curiosity into clicks

A DM that makes you look twice, and click once.

Imagine your morning coffee, a routine notification, and a LinkedIn DM. Normally, you'd ignore it. But this time, something is different, the message is branded with your logo, your colors, and a link that feels instantly familiar.

That familiarity sparks your curiosity. You click.

What happens next draws you in. You land on a page that doesn't just mirror your brand; it feels like your own team designed it.

In that moment, curiosity turns into attention. And attention into a response.

How it works: Auto-branded landing pages

Landing pages automatically adapt to the prospect's brand.

How CyberRisk personalized landing page at scale:

• Brands Logos — CyberRisk used the Brand API to instant ly pull each prospect's logo, placing it in the OG preview on LinkedIn, the hero section of landing pages, and even PDFs. At conferences, reps typed in a domain and within seconds projected that company's logo onto a demo screen.

• Color Palette — Using the full palette from the Brand API, CyberRisk styled illustrations, CTA buttons, and headers with the main brand color. Even small details, like a shirt in an SVG illustration changing to match the brand's color, made the experience feel familiar.

• Company name — The prospect's name was inserted directly into the copy: hero headlines, headers, and even the body of gap-assessment reports. It made the pitch read less like a generic sales page and more like a custom proposal written for them.

• Cookies / Persistence — Once a prospect clicked, their assets were cached locally. On every return visit, the site reloaded with their logo, colors, and name, as if the platform had been built just for them.

The result? Conversion jumped by 650%

Brandfetch didn't just make personalization possible; it made it scalable. What once required hours of manual design and asset collection now happens automatically.

It's increased our conversion 650%. We'd be blind without Brandfetch.

Jonathan Horne, CEO at CyberRisk

The outcome wasn't just efficiency. Conversions jumped from 2.8% to 21.7%. Outreach scaled to hundreds of personalized pages without adding headcount. And customers noticed.

In cybersecurity, trust starts early. CyberAware the company behind CyberRisk made sure it started at hello.