The best Clearbit Logo API alternative. Why users chose Brandfetch?

Brandfetch and Clearbit both offer strong features, but Brandfetch shines in B2B Personalization use cases. As the leading brand data aggregator, Brandfetch not only provides rich data but also ensures higher compliance. It's the go-to choice for teams aiming to improve user experience and onboarding.

Brandfetch vs. Clearbit: which should you choose?

• Brand data specialist – Brandfetch is the leading brand data aggregator. If you’re looking for brand elements like logos, colors, images, or brand description look no further, we are the right choice for you.

• B2B Personalization – Brandfetch is the right fit if you’re looking for brand data for B2B Personalization from adding logos to your app to streamlining your onboarding. See some of our use cases.

• First-party approach – Brandfetch is the only data provider allowing brands to verify their profile. This not only enhances the accuracy of the information but also simplifies compliance — a feature highly valued by financial institutions.

• Global coverage – Brandfetch indexes brand data in real-time across all geo, industry, or language. If a brand isn't already in our directory, we'll find and add it instantly. You can see this in action when you try our demo.

• Generous free tier – Brandfetch allows you to immediately get started without speaking with sales, and offers flexible contracts. Just create an account and instantly receive a working API key.

How does Brandfetch compare to Clearbit?

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Datapoints

Logos

Shutting down on
December 1, 2025

Colors

Fonts

Images

Company

Coverage

This section focuses on evaluating brand logos, as it is a primary datapoint for B2B personalization

Coverage

89%

Not maintained

Logos variants

All known logos

Icons

Real-time indexing

SVG format

Logo fallbacks

Dark & light themes

Flag for review

No attribution link

Service & Support

First-party data

Enterprise-ready

Free tier available

GDPR compliant

Datapoints

Logos:

Colors:

Fonts:

Images:

Company:

Coverage

Coverage:

89%

Logos variants:

All known logos

Real-time indexing:

SVG format:

Logo fallbacks:

Dark & light themes:

Flag for review:

No attribution link:

Service & Support

First-party data:

Enterprise-ready:

Free tier available:

GDPR compliant:

Try for free

Datapoints

Logos:

Shutting down on
December 1, 2025

Colors:

Fonts:

Images:

Company:

Coverage

Coverage:

Not maintained

Logos variants:

Icons

Real-time indexing:

SVG format:

Logo fallbacks:

Dark & light themes:

Flag for review:

No attribution link:

Service & Support

First-party data:

Enterprise-ready:

Free tier available:

GDPR compliant:

Conclusion

Although Brandfetch and Clearbit have an overlap, Brandfetch shines in B2B Personalization use cases by providing global access to key branding elements such as logos, colors, fonts, images, and company information whereas Clearbit is a B2B data provider for sales intelligence.