How Synthesia keeps Fortune 100 companies on-brand with the Brand API

Synthesia made video production fast. A training video that once cost upwards of $100,000 and took months now takes minutes. But at enterprise scale, speed means little if the output is off-brand.

When thousands of employees at a Fortune 100 company create videos on one platform, consistency breaks quickly. Wrong logos, off-brand colors, and mismatched fonts turn into a compliance problem.

That's where Brandfetch comes in. Type a company name or URL, and the brand kit builds itself in seconds.

You create speed for our customers and they really appreciate it. The ability to create a brand kit by just grabbing their URL and pulling in logos, colors, and fonts. That's where Brandfetch creates real value.

Brian Jambor, Head of Partnerships at Synthesia

Type a name. The brand kit builds itself.

Turning a company name into a complete brand kit.

Without the integration, setting up a brand kit is manual work. Logos must be uploaded, colors defined, fonts selected. Teams often discover outdated assets or incorrect formats along the way.

Using the Brand API, entering a company name or URL automatically builds a brand kit with the correct assets securely and compliantly.

Beyond your own brand

Brand kits keep your own brand consistent. But teams often need other brands as well. With Brandfetch built in, users can pull external logos directly inside the editor.

Users can also fetch other companies' logos for sales and support use cases.

A sales rep creating a pitch video drops in the prospect's logo. A support team brands a walkthrough for a specific client. A training team includes a partner's logo in a co-branded video. The Brand API powers both sides: your own brand stays locked, while other brands appear instantly when you need them.

Why enterprises love it

For enterprise buyers, brand compliance slows everything down. Someone has to check the logo. Someone has to approve the colors. Multiply that across thousands of users and dozens of languages, and it becomes a full-time job.

Synthesia made it disappear. One click to set up, automatic enforcement, and Brandfetch built in so users can pull any brand they need without leaving the editor.

Synthesia made enterprise video creation fast. Brandfetch keeps it on-brand.

When they're evaluating solutions and they see our brand kit lets them fly through compliance, that has historically been a competitive differentiator for us.

Brian Jambor, Head of Partnerships at Synthesia