How Riverflow onboards users in less than a second with Brand API

The promise is simple: visuals that look like the brand they're made for. That experience starts with a single input: a brand URL.

From there, Brand API retrieves the brand name, logo, and color palette. In under a second, the workspace is fully branded, before the user generates a single image.

Experience the onboarding at riverflow.ai

Type a URL. The workspace brands itself

The onboarding starts with a single question: What's the brand's website?

Less than a second later, the Brand API returns the brand's:

• Name — Users never have to type their company name.

• Logo — It appears instantly in the onboarding preview, in the right format and quality.

• Colors — It seeds the workspace theme, so everything Riverflow generates starts on-brand.

Total time from URL to fully branded workspace: under a second. No uploads, no hex codes, no logo hunting.

It just adds this magical experience for the users. They put in their URL, and it's instantaneous.

Louis Darbandi, Founder's Associate at Riverflow

Why Riverflow chose Brandfetch: speed & accuracy

Benchmarked against other providers across ~50 domains.

For Riverflow, two things matter: speed and accuracy. Users expect their brand to appear instantly. Get it wrong, or make them wait, and the experience breaks.

The team tested around 50 websites across several providers, including smaller and lesser-known companies. Brandfetch was the fastest and most reliable, resolving the correct brand in an average of 0.4 seconds and staying under one second across every domain tested.

They also tested a general-purpose AI web extraction tool. It was cheaper, but took several seconds to return results and wasn't accurate enough for a customer-facing onboarding flow.

The quality and latency of the alternative we tested just weren't where we needed them to be.

Louis Darbandi, Founder's Associate at Riverflow

The result: onboarding that feels effortless

The integration took a single API endpoint.

Since then, Brand API has powered tens of thousands of onboarding sessions with no additional infrastructure or scaling work.

Brandfetch has been everything we wanted from it. The quality is great, the colors are always accurate, the speed is practically instantaneous, and it couldn't have been easier to set up.

Louis Darbandi, Founder's Associate at Riverflow