Here’s how LottieFiles made every user feel at home — with just a few lines of code

As a platform with a wide user base—from indie developers to enterprise design teams—LottieFiles knew that first impressions mattered. A workspace shouldn’t feel generic on first login. It should feel instantly familiar, like their brand had already arrived before they did.

And that’s exactly where Brandfetch stepped in.

Brand logos appear instantly in the workspace—no uploads needed.

Turning onboarding into ownership

What if your workspace welcomed you with your logo, your name, your brand—without asking for anything?

That’s exactly what LottieFiles set out to do. With Brandfetch’s Brand API, they gave users a moment of instant recognition.

When someone signs up with a work email, LottieFiles detects the domain, fetches the logo, and presets it as the workspace icon—automatically. That small touch creates a powerful sense of ownership from the very first click.

It’s all about creating a sense of ownership. That moment when users see their logo? It tells them: this tool belongs to you.

Haris Ali, Head of Product at LottieFiles

Seeing your own logo immediately makes the space feel personal. It’s no longer a generic tool—it looks like your team’s space. Familiar. Branded. Yours.

New users land in a branded workspace that already feels like theirs.

The impact? A product that feels like home

When asked to describe the effect, Haris Ali, Head of Product at LottieFiles, put it simply:

People love it. It’s become part of our product DNA. Especially for large organizations, it creates instant trust.

Haris Ali, Head of Product at LottieFiles

Beyond delight, the integration solved a real usability problem. Manual uploads often led to broken layouts, mismatched sizes, and off-brand visuals. Brandfetch removed all that friction.

If users uploaded their own logos, we’d see inconsistent formats and broken layouts. With Brandfetch, it just works—every time.

Haris Ali, Head of Product at LottieFiles

Highlighting logos was just the beginning. LottieFiles is rethinking their onboarding to potentially include more from the Brand API—like brand colors and metadata—to deliver a branded, personal experience from the very first click.

No questions. No bugs. Just magic.

The Brand API didn’t just make it possible—it made it effortless. Haris Ali, Head of Product at LottieFiles, noted that the team implemented it in hours, not weeks—focusing on user experience instead of backend plumbing.

We capture the domain from the user’s email, hit the Brand API, cache the result, and we’re done. No questions. No bugs. Just magic.

Haris Ali, Head of Product at LottieFiles

In the end, the best tools are the ones you don’t have to think about. “The docs were clear. The setup was smooth. We didn’t even need support—which is honestly the best kind of success.” For a developer-first company like LottieFiles, having infrastructure that just works isn’t a nice-to-have—it’s essential.

With Brandfetch, LottieFiles didn’t just solve a problem—they made their product feel personal. It’s no longer just another workspace—it’s one that is branded for each user.