How Senja increased customer activation by 233% using the Brand API

Senja is the go-to tool for turning customer stories into eye-catching, on-brand testimonials. To onboard users faster and keep testimonials on-brand, Senja partnered with Brandfetch.

Using Brandfetch’s API Senja automatically pulls user’s logo, brand colors, and other information. As soon as users add their business details, Senja instantly brings their brand to life, saving them time and keeping every testimonial perfectly aligned with their look. This easy setup helps not only helps their users stay on-brand, but it creates delight and has increased customer activation by a whopping 233%!

Senja’s philosophy: don’t make them think!

Senja automatically displays the user’s brand icon

Senja makes onboarding effortless by automatically setting up every bit of their users' information.

Key elements of Senja’s magical onboarding

• Brand Search API – Senja begins onboarding by asking users for their website URL, which they use with the Brand Search API to autocomplete results, creating a seamless experience.

• Logo Link – Once they have the URL, Senja uses Logo Link to instantly pull in each user’s organization icon, allowing users to see their brand represented from the start.

• Brand API – Lastly, for personalized customization in their editor, Senja pulls brand attributes like colors, fonts, and more through the Brand API. This saves users the time of manual adjustments, ensuring all testimonial content aligns perfectly with their brand palette.

Building relationships one user at a time.

Customizing the editor used to take time, but not anymore—everything is now automatically on-brand.

We put a lot of effort into making sure every interaction feels personal, and Brandfetch has helped us do that faster. It’s about guiding users smoothly through their journey; every touch point matters.

When customers see their brand reflected within Senja, it’s like a transfer of energy. It’s not just software anymore—it's a relationship. And it works, we boosted user engagement by 3x by making our setup feel effortless.

Olly Meakings, Co-founder at Senja

Brandfetch helped us completely transform our onboarding process. Automating key parts of the process, while still keeping it personal, really made a difference for us—and our users noticed.