Interviews
New York-based Illustrator Simone Noronha on building her craft
It's been a matter of practice, making work and trying many things over the years that helped me figure out the way I work.
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Simone Noronha
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Interviews
Saint John's Walthamstow Church rebrands with new logo and brand identity
The value of word-of-mouth is always huge as a freelancer and it was word-of-mouth that enabled the initial conversation with the team at Saint John’s. I’ve been doing work alongside Trinity Church, Aberdeen for many years and a congregation member from Aberdeen had moved to London and was attending Saint John’s. He suggested my name.
Kieran Harrod
Interviews
BRE Group rebrands with new logo and brand identity
As BRE was approaching their 100 year anniversary, there was a desire to update their existing identity and make it work harder for them in the digital space. The conversation started because of Simon Goodall, of AndThen Associates who we work with regularly. Simon had worked with BRE in the past and had the role of coordinating a new brand strategy to move the company more into the digital era.
Chris
Interviews
User Interviews new logo and brand identity puts the company in tip-top shape
User Interviews is the fastest and easiest way for user researchers to recruit participants for research or build and manage their own panel. Our tools make sourcing, screening, scheduling, messaging, incentive payouts, and all aspects of research recruiting simpler.
Holly Holden
Interviews
Squirrel Brand nut company introduces new logo and brand identity from Straight Forward
Founded in Roxbury, Massachusetts in 1888, Squirrel has become one of America’s most iconic and well-loved nut brands, seen everywhere from Rear Admiral Richard E. Byrd’s pocket as he explored the Antarctic, to Hollywood stars’ dressing rooms. Amidst the challenging business conditions of the pandemic, John B. Sanfilippo & Son (JBSS) wanted to reimagine the Squirrel brand packaging, giving it a reason to exist in a crowded marketplace and in its wider portfolio of brands.
Mike Foster
Interviews
Ollie new logo and brand identity from Strand Studio
Ollie approached Strand Studio with a desire for a strategic rebrand. With the fast-growing brand evolving its offering to support its mission, it was time to re-evaluate the brand's visual identity. The brand already looked good, but the visual approach and tone didn’t match with their evolving mission and offering.
Lacey Waterman
Interviews
Pixlr new logo and branding launches with a 'Big Bang'
Pixlr is a free photo editing tool that aims to make design easy and accessible to all. It’s the world’s most widely used cloud and mobile photo editing suite and has garnered tens of millions of monthly users. It’s also currently leveraging AI and machine learning to revolutionize content creation.
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Charissa Ong Tse Ying
Interviews
Annie Lennox's The Circle NGO new logo is a "rallying cry"
Following the appointment of an ambitious new Chief Executive, Raakhi Shah, The Circle had taken stock of its overall strategy as a charity. For a long time, the organization had supported women across the world in myriad ways, which, while important, created challenges for the organization in differentiating itself from other organizations in the space.
Natalie Burns
Interviews
Alamy rejuvenates their branding with a blast of neon green
Founded in 1999, Alamy was built on a vision to change the world of picture buying. The collection offers creative and editorial content sourced from a network of over 100,000 photographers, content creators, and 650 contributing agencies and archives.
Katie Hayes
Interviews
HomeAid West Lothian's rebrand brings humor to a serious cause
HomeAid had undergone a change of management with a new CEO stepping in to take the charity forward. The new CEO was a previous client of ours with the Murrayfield Racers ice hockey club, and he had established a few areas which needed some improvement. The first of these was branding, so he got in touch.
Brandfetch
Interviews
Everland's branding package for La Vie "celebrates life"
We have previously worked with La Vie’s CCO & CMO Romain Jolivet on other projects with great success. So, when he joined this new startup we were invited to pitch on the rebrand. Once again, our chemistry helped develop a brand identity that truly stands out in its market and among the competition.
Carl Johan Larsson
Interviews
Duval Branding share how they created Imby's brand identity
Bram Van Rompay: Duval Branding has been around for nine years. Our purpose is to make design more about than just design. When companies come to us, they have specific questions, but it’s our job to dig out the most essential questions for them and of course, give them the right answers.
Bram Van Rompay, Thomas Van Mol
Interviews
The story behind the rebrand of Koj to Pabio
Carlo and I met when I applied for a Tech Lead/CTO position at Cleverclip, the Swiss design studio Carlo previously founded. As we started to talk, we both felt that I would be a much better fit as his co-founder for a new venture and we started discussing the subscription economy and the general lack of good design in our friends’ apartments.
Anand Chowdhary
Interviews
High Desert's logo and brand identity as explained by Ryan Bosse
I’m a graphic designer and illustrator creating work centered around branding. Originally from Kansas, I spent eight years in San Francisco and now live in Denver, Colorado. I consider myself part of both cities since I work remotely for Stout and find myself back in the Bay Area often. When not working my day job, I take on limited freelance projects that are either for a good cause or have an interesting story.
Ryan Bosse
Interviews
Rebranding a multinational in 3 months with Per Åsberg from IFS
IFS develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations.
Per Åsberg
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