What's happening?

Rooks

Interviews

Rooks new logo and brand identity demonstrate strength and wit

Anthony Kalliris and Wayne Lam, the co-founders, came to me after working with a previous designer for their new logo. They were struggling to find a mark that felt right for them, so it was decided I would take over the project and give it a shot. It was important to create a brand that stuck out from the category as their business wasn’t like others. They were one of the few bookkeepers that were fully online. Having a disruptive brand was integral to their business strategy.

Zoë Boudreau's icon

Zoë Boudreau

Give your brand a
home on the internet