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New Relic's rebrand puts a focus on engineers
Tech company, New Relic, revealed a new logo and visual identity after 14 years.
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Instagram unveils a shiny new logo refresh
Meta-owned social media app, Instagram, recently revealed a refresh to their logo, gradient, and typeface.
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Boudreau Designs: Delivering Delightful and Clever Concept-Driven Designs
Boudreau Designs is a petite studio specializing in clever concept-driven designs based in Toronto, Ontario. We design projects for humans with the intention to delight.
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National Academies rebrand combines contemporary and heritage design
The National Academies of Sciences, Engineering, and Medicine (NASEM) recently unveiled its new visual identity.
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mas rebrand shows that less is ‘more’
Cargo airline, mas, recently unveiled a major change in the company’s branding.
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ROOK/NYC: Impactful and Collaborative Branding and Packaging Design
ROOK/NYC is an independent, full-service creative agency based in New York City specializing in branding, packaging design and creative production.
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IMDb TV rebrands to Amazon Freevee as it celebrates rapid growth
IMDb TV, Amazon's ad-supported video on demand service as rebranded to Amazon Freevee, bringing its identity under the Amazon brand.
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Frontier reveals new brand in 'pursuit of betterness'
Frontier, the American communications company, recently revealed a brand new brand identity that includes changes to its logo, typeface, and color palette.
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Interviews
Wolff Olins' David Stevens on creating a brand voice
I think that a lot of people secretly hate reading and writing. And they certainly hate writing anything for public consumption that will reveal their sub-par grammar.
David Stevens
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Western Digital’s new mark is a ‘beacon of possibility’
American company, Western Digital, unveiled a new mark through its social media accounts.
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CNET’s rebrand showcases its renewed purpose
Popular media site, CNET reveals a new visual identity along with its new website and digital features.
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Interviews
New York Philharmonic’s rebrand puts performers and concerts at the center
There’s a long relationship between Ogilvy and the New York Philharmonic actually. We found letters from David Ogilvy dating back to 1959 in their archives, where David is asking to help bring sponsorships to the Philharmonic.
Jens Marklund
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Guitar Center finally adds ‘G’ in new logo
Guitar Center, popular American music retailer chain, finally added a ‘G’ to its logo, the brand’s first real upgrade since the 1960’s.
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Powerbar’s rebrand reflects their bigger mission
Powerbar, the global brand of energy bars, recently unveiled a new logo as well as their new slogan, “evolving mindsets.”
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Interviews
Visit Brisbane’s rebrand showcases the city’s friendly charm
We had just done a small animation for BEDA to celebrate the Brisbane Olympic win. They loved it and it got great reactions on social media.
Dave Byrne, Sheldon Lieberman