
Interviews
"All Riders Welcome" with Schwinn's new brand identity
The project arose when a past client of ours, whom we worked with to launch a cycling apparel brand called Kitsbow, called me to let me know he had just joined Pacific Cycle (the holding group of Schwinn) as their VP of brand. He was keen to immediately address some of Schwinn’s brand identity issues, and wanted to get to work right away.

Tom Crabtree

























