Interviews
AmplifyChange: Designing to Those Who Drive the Change
AmplifyChange is a charity and multi-donor challenge fund. We support local organizations—primarily across Africa and South Asia.
Katie Northcott
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The Motion-First Rebrand of Twelve Labs
The company has evolved quite a bit. It all started back in 2018 with Jae, Aiden, and SJ—three of the five co-founders—who met while working at the Korean Cyber Command. They were tackling serious national security challenges that required better video understanding technology.
Sean Barclay
Interviews
SOUNDBOKS Rebranded. It Rebelled.
It all started with festival culture in Europe—especially in Denmark. At festivals like Roskilde, the music on the main stage would end around midnight, but the party would keep going at the campsites. The louder your speaker, the bigger your party—and the more people you'd attract.
Alastair Oloo
Interviews
How Sendkits Evolved Into a Sales Rep’s Best Ally
I’m lucky to have incredible co-founders. Like many startup ideas, this one started casually—just some thoughts in a Google Doc or a pitch deck shared with friends. Most of my ideas usually stop there.
Ricky Houck
Interviews
A Rebrand Built For Growth
Printify was founded in 2015 by three guys from Riga, Latvia—one of them being James Berdigans, who’s still our Executive Chairman today.
David Hooker
News
The Streaming Saga That Keeps Rebranding Itself
Rebrands are supposed to offer clarity, a new chapter, maybe even a bit of buzz. But in the case of HBO Max’s identity rollercoaster, the result was a branding plot-line more tangled than your average prestige drama.
Brandfetch
Interviews
Visualizing Soundwaves of the Forest
Forest Carbon was founded in 2010 by Jeffrey Chatellier, initially as a consultancy. At the time, we weren’t developing projects ourselves— we were leveraging our expert team to provide technical assistance to major carbon projects being developed in Southeast Asia, mainly in Indonesia.
Brandfetch
Interviews
A Brand That Moves With You
Mindbody started about 20 years ago as a basic scheduling tool, designed to make it easier for people to book classes. Back then, it was much harder—you had to call, maybe even look through a phone book. Nobody was really offering an easier way, so it was a big shift at the time.
Christina Libertini
Interviews
The Hat Says It All
Allica Bank has been operating in its current form since 2019, when we got our banking license—which is quite difficult to do in the UK. From the start, our mission has been to support a specific group of customers: established businesses, typically those with around 5 to 250 employees. These aren't micro-businesses, freelancers, or startups, and they aren't big corporations either. They're somewhere in between and often overlooked by traditional banks.
Georgie Burks
News
Design Never Sits Still
Herman Miller has always been the cool kid in the office furniture world—think less “cubicle farm,” more “museum-worthy lounge.” But even icons need a refresh, and in 2024, the company rolled out its first major rebrand in over two decades, proving that you can teach an old chair new tricks.
Brandfetch
Interviews
Shaping Climate Tech with Clarity Through the Extantia Rebrand
Extantia started as an idea in 2019, but things officially took shape in 2020.
Fernanda Bartels
News
AIRCO’s Rebrand: Turning Carbon Into Products—with Style
What do cocktails and climate change have in common? If you ask AIRCO: everything. The company that made headlines turning carbon emissions into vodka is now engineering synthetic jet fuel—and their rebrand isn’t just a facelift. It’s a mission reset.
Brandfetch
Interviews
Giving WooCommerce a Brand 3 Million Merchants Can Be Proud Of
WooCommerce actually started out as WooThemes. Back in November 2007, three founders—Mark Forrester, Magnus Jepson, and Adii Pienaar—teamed up online to build a new theme for WordPress. After a few months of selling themes together, they decided to make their working relationship official and launched WooThemes.
Daniel Nieuwenhuizen
Interviews
GF Smith Wants You to Feel the Joy of Paper Again
GF Smith was founded in 1885, making this our 140th year. The company was established by George Frederick Smith and his son, Thomas Brook Smith, with the vision of searching the world for the most beautiful papers and bringing them back to the UK for exclusive distribution.
Ben Watkinson
Interviews
MUI Coffee Roastery: A Cultural Fusion in Every Cup
MUI Coffee Roastery was founded in 2013 by Mr. Osawa, former head roaster at Horiguchi Coffee, a pioneer in Japan’s specialty coffee scene. With the vision of “bring special moments into your everyday,” MUI focused on delivering high-quality coffee to the lives of people who truly love the essential goodness. Over the years, it built a loyal following, but shifts in the industry led to challenges that prompted the need for rebranding.
Hiroko Asabu, Federico Galvani